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Privacy Policy

Last updated: July 2026

1. Introduction

Ikigai ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order or otherwise interact with us.

By using our website, you acknowledge the practices described in this Privacy Policy.


2. Information We Collect

We may collect the following types of information:

Personal Information

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Company name (where applicable)

Order Information

  • Products purchased

  • Order history

  • Delivery preferences

  • Payment status

Payment Information

Payments are processed securely by trusted third-party payment providers.

We do not store your full payment card details.

Technical Information

We may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Cookies

  • Pages visited

  • Time spent on the website


3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Deliver products

  • Manage your account

  • Respond to enquiries

  • Process refunds

  • Prevent fraud

  • Improve our website

  • Provide customer support

  • Meet legal obligations

  • Send marketing communications where you have consented


4. Marketing

Where you have opted in, we may send promotional emails about new products, offers and news.

You can unsubscribe at any time using the link in any marketing email or by contacting us.


5. Legal Basis for Processing

We process personal information under one or more of the following legal bases:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests

  • Your consent


6. Sharing Your Information

We only share your information where necessary.

This may include:

  • Delivery companies

  • Payment providers

  • Website hosting providers

  • Email marketing providers

  • Analytics providers

  • Professional advisers

  • Government authorities where legally required

We do not sell your personal information to third parties.


7. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration or destruction.

Although we take security seriously, no internet transmission can be guaranteed to be completely secure.


8. Data Retention

We retain personal information only for as long as necessary to:

  • fulfil orders;

  • comply with legal obligations;

  • resolve disputes; and

  • enforce our agreements.

When no longer required, information is securely deleted or anonymised.


9. Your Rights

Under UK data protection legislation, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to processing

  • Request transfer of your information

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the Information Commissioner's Office (ICO)


10. Cookies

Our website uses cookies to improve functionality, analyse website performance and personalise your experience.

Cookies may include:

  • Essential cookies

  • Performance cookies

  • Analytics cookies

  • Marketing cookies

You can manage cookie preferences through your browser settings.


11. Third-Party Services

Our website may use trusted third-party services including:

  • Shopify

  • Payment providers

  • Delivery providers

  • Google Analytics

  • Google Ads

  • Meta Pixel

  • Email marketing platforms

These providers process information in accordance with their own privacy policies.


12. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where this occurs, appropriate safeguards are in place to protect your personal information in accordance with UK data protection law.


13. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised "Last updated" date.


15. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the contact details provided on our website.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

https://ico.org.uk/